Although Trump has a terrible personality, the fact still stands that he actually HAS personality. Libertarian talk show host Tom Woods discussed with Ron Paul's former Chief of Staff Lew Rockwell that Trump is breaking the conventions of political campaigning.
Do you know who else did that? Obama back in 2008.
Obama, a no-name state community organizer and Illinois state senator, rose up from the ashes and took the 2008 elections by storm because he brought life into the race. His big personality and colorful (yet ambiguous) speeches stood out as a contrast to the human NyQuill bottles he ran against.
Trump similarly is breaking out of the convention of being a giant bottle of NyQuill and actually accusing his other GOP opponents such as Jeb Bush of being boring. Trump has zero problem badmouthing his opponents as a way to keep himself in the spotlight. He's a rule breaker.
Bush recently held a rally and planned ahead for it in advanced. Only 120 people showed up and the majority were older people. Trump decided to host a rally that same day and time and 2,000 showed up. Why did he host it at the same time as Bush? He just wanted to prove that Bush was boring and even said that people didn't show up to the Bush rally because of his boring personality.
Ever since the Celebrity Apprentice, Trump has made himself known for his fiery and bossy personality. He has taken his "You're fired" yelling persona to the political arena. Essentially, he's attempting to "fire" all of his opponents and push himself to the top.
Although there can be many ethical complaints about verbally pantsing your opponent, it's become an effective strategy. Trump is in the spotlight. The focus is on himself. His numbers are continually rising. Will he be the nominee? Will he eventually fizzle out an burn? Is this strategy actually effective in the long haul?
In reality, a majority of people are not going to make the effort to listen to boring or verbose speeches or even bother to try to figure out the candidate is actually saying or supporting. A strong, charismatic outward personality is often an effective mask for a shallow, ignorant figure.
Where do you all see Trump going in the future?